James Coulson
Opinion
14 January 2020
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In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story. With almost every brand doing it or at least looking at whether they should be, building up in-house expertise, technology and infrastructure is not just a passing fad, it is here to stay and is gaining momentum.
About James Coulson
James Coulson is the managing partner, Strategy at Infectious Media.